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StandInBaby

StandInBaby is a consumer service company that provides guidance and training solutions for newborn photography, and health industries.

EQUITY on October 12, 2016

About

StandInBaby produces fully articulated, lifelike, camera-ready posing and training mannequins for newborn photographers that enable realistic posing practice while prioritizing infant safety and photographic education.

Mission

StandInBaby is a fully articulated, lifelike and camera‑ready posing and training aid designed by newborn photographers for newborn photographers. The product emphasizes a new level of safety and education practices within the newborn photography industry, keeping infant safety at the forefront. It is intended to accelerate learning, open creativity, and strengthen photographers’ natural abilities through realistic posing practice. Founders Sandra and Brendon Moffatt validated market demand by securing over $500k in advanced orders prior to shipping any product, including a $230k Kickstarter campaign. Those advanced orders demonstrate pre‑shipping customer demand and early commercial traction. Contact for the company is available via email at create@standinbaby.com.

Quick Facts

Founded

2014

Funding

EQUITY

Industry

Guides, Health Care, Medical Device, Photography, Rental, Training

Team Size

1-10

Headquarters

Springfield, Queensland, Australia

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