Lyka Pet Food
Lyka is Australia's healthiest dog food subscription that provides fresh food for your dog on demand.
Why Lyka Pet Food exists
Founded in 2018 by veterinarian Dr. Matthew Muir and co-founder Anna Podolsky, Sydney-based Lyka Pet Food produces human-grade, fresh dog meals that are tailored to each animal’s weight, breed, age and activity level. Menu options range from grass-fed beef and lamb to free-range chicken, goat, kangaroo and turkey, combined with vegetables and superfoods such as quinoa, spinach, kale and chia seeds. Sold exclusively online on a weekly subscription basis, the service costs about A$28–50 per week for a small dog. The company claims roughly A$200 million in annual recurring revenue and has invested A$16 million in a dedicated production facility in Dandenong, Victoria, alongside additional kitchens in Sydney. Lyka markets aggressively, gaining notoriety for a viral (and Netflix-banned) ad highlighting the benefits of fresh food on dog digestion. With significant venture backing, the startup continues to scale manufacturing capacity and broaden its direct-to-consumer reach across Australia.
What we're building
Lyka Pet Food delivers fresh, vet-formulated dog meals directly to consumers through a subscription service.
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