Atelier

About

Atelier designs, sources, and manufactures consumer products for social media creators, turning creator product ideas into production-ready designs and managing suppliers and shortened time-to-market for small test runs.

Mission

Atelier designs, makes and sources consumer products that social media influencers sell to their online followers. Founded by serial entrepreneur Nick Benson, the company works with creators who pitch product ideas and a team that grew from five to 32 this year brings those ideas to manufacturing. Atelier charges an upfront fee of $1,500 to develop product designs and manufacturing plans and then takes a revenue cut of the cost price on items sold. The business positions itself as infrastructure for the creator economy, aiming to simplify fragmented supplier relationships and shorten traditional long timelines to market. Investors and founders describe the model as analogous to an 'Amazon Web Services for creators' and a way for creators to test smaller production quantities before scaling. Financially, Atelier has raised a $3 million seed round from a range of Australian investors.

Quick Facts