MEQ Probe

About

MEQ Solutions develops AI-driven hardware and software that provide objective, real-time measurement of red-meat quality and yield across the supply chain.

Mission

MEQ Solutions offers an integrated technology suite—including MEQ Probe, MEQ Camera, MEQ Live and MEQ Insights—that uses proprietary imaging and advanced AI models to grade red meat from live animal to finished product. Its MEQ Camera is the first video-based system certified by the U.S. Department of Agriculture (USDA) for beef grading, establishing the firm as a global benchmark for objective measurement. The company’s platform supplies processors, producers and brands with real-time data to optimise carcass outcomes, verify premium product claims, reduce waste and build consumer trust. MEQ Insights converts these measurements into commercial intelligence, enabling new value-sharing models throughout the red-meat value chain. With commercial deployments in Australia, New Zealand, Brazil and the United States, the Melbourne-based business is scaling rapidly. The recent A$23 million (US $15 million) Series A financing will accelerate team expansion, deepen partner collaborations and support further global roll-outs. In the US$1 trillion global red-meat market, MEQ Solutions positions itself as critical “truth infrastructure” for transparency, traceability and performance.

Quick Facts