Brooki Bakehouse

About

Brooki Bakehouse is a social-media-driven Brisbane-born bakery chain known for cookies, cakes and macarons that is scaling from e-commerce and two Queensland stores toward a global retail footprint.

Mission

Founded in 2022 by TikTok creator Brooke Bellamy, Brooki Bakehouse leverages a 2-million-follower social media presence to drive traffic to its bricks-and-mortar bakeries and online store. The company ships freshly baked cookies across Australia, New Zealand, the United States and parts of Asia, and its first two Brisbane outlets routinely attract long queues. Over the last 12 months Brooki generated about $10 million in revenue, with same-store sales up 150 percent year-on-year. Management plans to open 30 stores across Australia by the end of 2024 and scale to 100 locations globally by 2028. A new UAE-based holding company, Brooki Global LLC, now owns the Australian operations, paving the way for international expansion. The first overseas flagship will open in Dubai, supported by expanded production capacity to meet global demand. Additional capital raises are anticipated to support planned rollouts in the United Kingdom and broader Asia.

Quick Facts