iion

About

iion is a unified game-advertising platform that centralizes game inventory, enabling brands and publishers to create, target, launch and measure campaigns with a builder, real-time analytics and attention metrics.

Mission

iion is a unified game advertising platform that centralises game inventory for advertisers and provides publishers access to brand budgets and diverse monetisation opportunities. Its flagship self-serve product, immersiion, enables brands and agencies to create, launch, and manage campaigns with a creative builder, contextual and audience targeting, real-time analytics, and measurement tools including brand lift studies and attention metrics. Founded in 2019, iion built a global footprint over five years without external funding and has now secured seed capital to accelerate growth. The funds will be used to expand the team, accelerate market penetration into the US and EU, bolster publisher efforts in China, and advance the product roadmap with AI and ML automation. iion operates with a diverse team of 50+ across 12 locations, works with premium brands such as Lego, KFC, and L’Oreal, and partners with hundreds of game publishers including TapNation, Scopely, and Miniclip. Investors and advisors led by TEN13.vc, with co-investors Archangel and PixCapital and advisors Pieter Kooyman and Ionut Ciobotaru, are positioning iion to elevate gaming as an essential media channel.

Quick Facts