Age Up Health

About

Age Up Health provides tech‑led in-home aged care packages—allied health, dementia and palliative support, iPad education—with single-fee pricing, consistent carers, and mobile/SMS conversational automation to improve accessibility.

Mission

Age Up Health delivers tech-led home care packages aimed at keeping elderly clients in their homes, offering services from allied health to dementia and palliative care and iPad education. The company emphasizes a simple pricing model with a single fee and consistent support staff for each visit. It uses accessible technology — including mobile and SMS communications and conversational automation — to reach clients who have been underserved by traditional models. Founder and CEO Grace Petherick launched the business in March 2020 after bootstrapping with pooled savings; she draws on personal experience caring for grandparents and a background that includes an MBA from Melbourne Business School. Age Up has attracted support from backers such as Skalata Ventures and has received a City of Melbourne Innovative Business Grant and a Telstra Business Awards nomination. The team positions the company as rethinking aged care with a consumer-focused, contemporary servicing model.

Quick Facts