SiteMinder

About

SiteMinder provides cloud-based distribution software for hotels—channel manager, booking engine, PMS/CRS and GDS integrations—operating a commission-free, no-contract model across 100+ countries with global offices.

Mission

SiteMinder provides software and related services to the hotel industry, including distribution and service-oriented revenues such as website design. TechCrunch reported the company had surpassed AU$100 million ARR in 2019 (the article’s headline also referenced roughly $70M ARR). The business operates globally in over a dozen countries and says roughly 80% of its revenue is international; it highlights multilingual capability and a wide global footprint. Management plans to use new capital to accelerate go-to-market strategies, hire more staff, and expand distribution in Europe and Asia. To retain culture during global expansion, the company has an all-staff shadow equity plan and frequent executive office visits. SiteMinder provides cloud-based hotel distribution products including a channel manager, booking engine, PMS/CRS integration and GDS connection tools. The company operates a no-contract, commission-free business model and focuses on helping hotels increase online revenue and streamline operations. SiteMinder reported more than 11,000 customers across over 105 countries and has offices in Bangkok, Cape Town, Dallas, London and Sydney. In 2013 the company’s revenue grew by more than 70%, and its technology facilitated in excess of US$5 billion in booking revenue that year. With the new funding SiteMinder plans to scale and accelerate global expansion, particularly in the Americas, while building on existing products and developing new offerings to add value for its customers.

Quick Facts