WorkRex

About

WorkRex provides an AI assistant that automates ideation, design, and delivery of personalized SMS and WhatsApp marketing campaigns while organizing employee tasks, with rapid (~5‑minute) setup for small businesses.

Mission

WorkRex’s platform centers on an AI assistant that the founders say automates about 80% of the work needed to ideate, design and deliver personalised marketing campaigns at scale. The product delivers instant, personalised communications via SMS and WhatsApp while organising employee tasks and to‑do lists in the backend. The team says the custom assistant can be set up in about five minutes and is positioned as a lower-cost alternative to hiring agencies or expensive enterprise platforms. Founders Jing Chen, Lance Qian and Myron Liu built the product after interviewing roughly 80 business owners and report product adoption in 20% of optometry practices across the country. WorkRex was part of the University of Melbourne’s MAP accelerator, and a manager there highlighted the software’s potential to increase small-business revenues. Skalata’s investor comment indicates plans to support rollout of new AI features and expansion into additional verticals. The company cites a large addressable market, noting 3.5 million companies in Australia, the U.S. and the U.K. face similar engagement challenges.

Quick Facts