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Who Gives a Crap

Who Gives a Crap is a startup that develops forest friendly toilet paper, paper towels, and tissues.

Backed by

The CraftoryThe Craftory
AirTree VenturesAirTree Ventures
JamJar InvestmentsJamJar Investments
Grok VenturesGrok Ventures
Giant LeapGiant Leap
Manatu PartnersManatu Partners
VerlinvestVerlinvest
Athletic VenturesAthletic Ventures
Matthew DellavedovaMatthew Dellavedova
Mitchell StarcMitchell Starc
Nat FyfeNat Fyfe
Matt de BoerMatt de Boer
Josh KellyJosh Kelly
Stefan MaukStefan Mauk
Kate MorrisKate Morris
James HeightJames Height
Didier ElzingaDidier Elzinga
Doug EnglishDoug English
Cameron AdamsCameron Adams

Raised 41.5M EQUITY on September 14, 2021

About

Who Gives A Crap manufactures and sells toilet paper and related household paper products, expanding international distribution, product lines, sustainability practices, and partnerships with sanitation and clean-water organizations.

Mission

Who Gives A Crap makes toilet paper and related consumer products with an explicit social and environmental mission. The founders—Simon Griffiths, Jehan Ratnatunga and Danny Alexander—have historically run the business profitably and self-funded growth while donating half their profits to sanitation causes. To date the company has donated more than $10 million to improve global sanitation. The startup plans to use new capital to enter new countries, expand its product range, scale sustainability initiatives and deepen community impact. Management says the funding will allow it to make bigger bets while maintaining substantial annual donations to charity partners. The company is focused on accelerating international growth to help provide toilets and clean water for people affected by contaminated water sources.

Quick Facts

Founded

2012

Funding

EQUITY

Industry

Consumer Goods, Recycling

Team Size

51-100

Headquarters

Melbourne, Victoria, Australia