Brandcrush

About

Brandcrush is a platform that digitizes experiential marketing, connecting brands to a network of over 1,200 Australian venues and events to manage and scale real‑world activations.

Mission

Brandcrush digitises and scales experiential marketing by connecting brands to a network of businesses and events for real-world customer engagement. Founded in late 2018 by Teresa Aprile and Matthew Hurle, the company has facilitated hundreds of activations in its first 11 months. More than 1,200 spaces are listed in Australia by Activation Hosts including WeWork, KX Pilates, Culture Kings, Xtend Barre and Darling Group. Brandcrush has worked with multinational brands such as Ferrero, Uncle Tobys, Bondi Sands and Mondelēz. The company describes its product as bringing a 100-year-old marketing tactic to scale through technology and is conducting a soft launch in the US. Brandcrush also lists Advisory Board members and supporters including Nicky Jackson, Jane Martino and Sean Taylor.

Quick Facts