Wirl

About

WIRL is a mental wellbeing platform delivering personalized, science-backed dietary programs targeting the gut–brain axis to support mood through tailored meal guidance, iterating prototypes with beta user feedback.

Mission

WIRL positions itself as the world’s first mental wellbeing platform fuelled by food and driven by the gut–brain axis. It offers users a personalised, science-backed way of eating that supports both how and what people eat and is building a new consumer category of ""nutritional psychiatry."" Co‑founders Alicia Holmques and Bree Pagonis bring a combined 14 years of experience as dietitians and marketing professionals and have launched hundreds of nutrition products. The team built an MVP prior to investment and is beta testing and iterating multiple prototypes to improve customer retention. Early user metrics from prototypes include 498 women signing up in the first week, a 72% week-on-week return rate and engagement, 94% saying they would recommend it, and 88% reporting a mood boost; WIRL has a 900-person waitlist that includes 300 Treasury Wine staff. The startup has also been recognised with the Victorian Young Achiever Tech Visionary award and recently secured investment from early-stage VC Antler.

Quick Facts