Haast

Why Haast exists

Haast provides a digital marketing compliance platform that uses large language models to automate risk reviews for digital content across internal, external, and third-party channels. Its AI-driven solution aims to eliminate manual bottlenecks in marketing and content compliance workflows, reducing manual review time and accelerating time-to-market for compliant content. The company serves major enterprise customers including Telstra and Aviva. Haast was founded in 2022 by Jason Watling, Kunal Vankadara, and Liam King and is headquartered in Sydney, Australia. The startup plans to use new funding to expand its team and support entry into the U.S. market. Financial metrics such as revenue or user counts were not disclosed in the article. Haast is developing an AI-powered 'marketing compliance firewall' that monitors organisations' and third-party digital assets. The platform applies custom rules tailored to each customer's risk profile to detect compliance issues. Haast also provides remediation management from within the platform, enabling customers to address detected issues. The company says the recent oversubscribed $1.2m pre-seed round will enable continued product development. Investors in the round include lead Aura Ventures, Black Sheep Capital, Campus Plus founder Nick McNaughton and other angel investors. Haast published coverage of the raise in The Australian and an Aura Ventures investment memo.