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About

Effective Measure provides online audience measurement technology and related services, delivering audience analytics and measurement solutions from offices in Australia, Dubai, New York, Melbourne, Sydney and Singapore.

Mission

Effective Measure provides online audience measurement technology and related solutions. Its core product is an online audience measurement technology, and the company offers related services. The company closed a $4m Series A equity funding round with Rho Ventures. The investment will enable the company to support growing demand for its service and related solutions. In conjunction with the funding, David Carlick, venture partner at Rho Ventures, joined Effective Measure’s board of directors. Effective Measure is headquartered in Australia and has offices in Dubai, New York, Melbourne, Sydney and Singapore.

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