Genero

About

Genero operates a marketing-technology platform connecting marketers with 130,000+ independent creative businesses and freelancers to source ideas, produce advertising content, and scale in-house creative and production capabilities.

Mission

Genero operates a marketing-technology platform that connects marketers with a global network of more than 130,000 independent creative businesses and freelance talent to source ideas and produce advertising content. The platform enables brands to build in‑house creative and production capability at scale, providing on‑demand access to specialist creative suppliers worldwide and partnering with major platforms such as Meta, Google, TikTok, Pinterest and Amazon. Genero serves clients including L’Oréal, Hilton, Procter & Gamble, the BBC, Kellogg’s and major record labels, and reports North America and EMEA now make up over 65% of company revenue. Founded in 2009 and headquartered in Melbourne, the company has expanded across North America, Latin America, EMEA, Asia and Australia with offices in London, New York, San Francisco, São Paulo, Singapore and Sydney. Recent senior hires and leadership additions (including Chris Dodson, Chloe Lane and Jess Lake) indicate a focus on commercial growth and client solutions. Genero plans to use the new capital to accelerate global growth and continue developing its technology to further streamline the creative process for marketers and independent creatives.

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