Cipher Sports Technology Group

About

Cipher Sports builds sports-betting tech and media products using proprietary ML predictive analytics to power brands and B2B partnerships with media and betting operators in Melbourne and New York.

Mission

Cipher Sports Technology Group is a Melbourne-based sports betting startup that combines tools, content and communities to make sports more bettable. The company uses advanced analytics and machine-learning models developed by its data scientists to drive predictive analytics across its network. Its proprietary technology powers both its consumer brands and B2B partnerships with media companies and betting operators. Cipher was co-founded by Adam Fiske, Katie Prowd, Darryl Woodford and Nick Slade. The company now has offices in Melbourne and New York City. Cipher closed a $5m Series A and intends to use the funds to accelerate growth into the legal US sports betting market.

Quick Facts