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Willed

Online estate planning platform

Backed by

Thorney Investment GroupThorney Investment Group
Ellerston CapitalEllerston Capital
Paul DwyerPaul Dwyer
Hugh RobertsonHugh Robertson

Raised 6M EQUITY on June 27, 2022

About

Willed is a Melbourne-based will and estate-planning SaaS that lets users create legally valid wills in under 20 minutes and manage executors, funeral wishes, probate, and crypto estates.

Mission

Willed is a Melbourne-based will and estate-planning SaaS co-founded in 2019 and launched in 2020. The platform enables users to create legally valid wills in less than 20 minutes and handle related estate-planning tasks such as appointing an executor, funeral wishes, and probate issues. The company positions itself as Australia’s leading “death tech” brand and one of the country’s most intuitive will-writing platforms. Willed raised $6.0M in June 2022 and will use the funding to expand its team and product range. It is expanding its services to cover emerging issues such as cryptocurrency and other estate complexities. The company’s leadership includes founders Aaron Zelman, Dave Kaplan, and Tim Glasson.

Quick Facts

Founded

2020

Funding

EQUITY

Industry

E-Commerce, Internet, Legal Tech

Team Size

11-50

Headquarters

Melbourne, Victoria, Australia