Surreal

Surreal is an entertainment for helping professionals focus on the growth of their business

Backed by

Sandhill Road

Rampersand

Alberts Impact Ventures

Flying Fox Ventures

Raised 2M SEED on October 18, 2021

About

Muso is a marketplace and management platform that connects emerging musicians, venues and booking agents to discover, schedule, roster, book, process payments and promote live gigs.

Mission

Muso began as an online marketplace for emerging musicians and evolved into a management system that links venues, booking agents and performing artists to book and manage gigs, handling payments, rostering, scheduling and automatic promotion. Founded in 2018 in Australia, the platform has coordinated more than 10,000 shows for 5,000 artists across over 500 venues. Over the past 12 months the customer base grew more than 10x, with 70–80% month-on-month growth when COVID restrictions eased. The recent $2 million seed-plus injection will fund expansion into New Zealand and the UK and bolster Muso's local venue lineup, while the company eyes an international Series A next year. Clients include Sandhill Road, Solotel, Funlab, The Sydney Collective, Oscars, KickOn Group and Australian Venue Co., and Muso secured grants to run a nationwide ""Rise of the Pub Gig"" tour delivering 500 shows in 100 locations. The startup has been hiring senior talent from MYOB, A Cloud Guru, Eventbrite and Latitude Finance to scale product and engineering. Muso is a marketplace app that helps up‑and‑coming local musicians find and book live gigs while enabling venues to discover and book new talent. The platform simplifies end‑to‑end event logistics — discovery, rostering, scheduling, booking and payment — to give artists a consistent and accessible source of income. Since launching in 2018 it has generated over 1,800 new gigs, with 900 gigs booked and 750 gigs played, and more than 850 artists available for booking across Sydney, Melbourne and Brisbane. Muso plans to accelerate growth, expand operations and build out its core team over the next 12 months. The company aims to become the go‑to marketplace for undiscovered talent and a springboard for artists entering professional music careers. It recently closed a seed financing to support those plans.