LinkBy

About

Linkby is an adtech platform connecting DTC brands with publishers, newsletters and creators to run performance-driven editorial campaigns, monetise product mentions via CPC/CPM and manage Pubfeed placements.

Mission

Linkby is a performance PR platform that helps brands run performance-driven editorial campaigns and secures placements across a network of premium publishers. The platform works with over 600 publishers and more than 3,800 brands, including Charlotte Tilbury and Beyond Meat, and publishers such as The Daily Mail and Condé Nast. Linkby uses a cost-effective pricing model based on reader engagement to deliver measurable results and provides publishers with a new stream of performance-based revenue. The company plans to expand its U.S. go-to-market team and accelerate product development, adding tools to identify optimal publisher partners, streamline campaign setup, and allocate budgets toward outcomes like conversions, awareness, or traffic. Linkby is also prioritizing capabilities around Generative Engine Optimization (GEO) to improve discoverability as large language models increasingly favor premium publishers. Linkby is an adtech platform that helps publishers monetise product mentions by connecting direct-to-consumer brands with premium publishers, newsletters and creators. Founded in 2020 by Chris Wirasinha, Andrew Chak and Adrian Fagerlund, it is used by more than 1,500 brands and over 250 publishers. The platform has generated more than 15 million clicks and its US and UK markets now account for more than 80% of revenue; headcount recently hit 60. Products include 'Pubfeed', which powers an infinite scroll experience across 50 global websites and monetises on both CPM and CPC bases. Linkby operates out of Sydney, London, New York, Toronto, Vancouver, Singapore and Malaysia and counts clients such as Aesop, Fenty, ALDI and Disney+. The company plans to use new capital to accelerate international expansion, ship product faster, scale teams and put more boots on the ground in existing jurisdictions. Linkby is an adtech platform that helps direct-to-consumer (DTC) e-commerce brands secure editorial coverage from publishers via a cost-per-click advertising model that pays publishers for clicks rather than sales. Launched in 2020 by Chris Wirasinha, Andrew Chak and Adrian Fagerlund, its software is used by brands including Koala, Bed Threads, Modibodi and Brosa and by publishers such as Refinery29, Condé Nast, Vice and Marie Claire. The company works with publishers across Australia, the US and Britain, and the bulk of its revenue is generated in the US, which overtook Australia and Britain last year. Linkby reported 300% year-on-year growth. Management says Apple’s iOS privacy changes have accelerated demand for publisher-based, contextual and mindset-focused advertising as brands seek alternatives to big-tech targeting. The company plans to expand its team, launch into Singapore, France, Germany and potentially India, and build a product that automatically creates listicles for publishers.

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