EQL

About

EQL provides demand-management infrastructure for high-demand product drops, preventing site crashes, mitigating bots and scalpers, and enabling fair launches for brands across sneakers, apparel, alcohol, accessories, and global markets.

Mission

EQL provides hype infrastructure that prevents site crashes, slows down scammers and bots, and delivers a fair launch experience for high-demand product drops. Led by CEO Andrew Lipp, the platform has supported over 1,000 launches and connected millions of hopeful fans. Initially focused on the sneaker space, EQL now serves luxury brands across apparel, alcohol and accessories and counts early adopters such as Footlocker, Sullivans Cove whisky and Crocs. The product is live across Australia, New Zealand, Malaysia, Spain, the UK, America, Singapore, France, the Netherlands, Macau and Hong Kong. The company plans to expand into gaming, ticketing and the digital collectives space. It intends to use the new funding to strengthen global sales and customer teams and to further develop its infrastructure and AI capabilities.

Quick Facts